Although the primary function of food packaging is to protect the food product inside, the design of food packaging is very often what draws consumers to try your product. Aside from the quality, taste, and the price of the food, packaging is one of the most important factor. But, it is not all about how it looks. Food packaging must be good at its primary function (protecting the food) and it must also be functional and practical.
I know this sound pretty simple and straightforward, but lets have a more detailed look on what makes good food packaging anyway. So here are some of the most important things to consider when you are shopping for food packaging online.
First of all your packaging needs to be convenient. Nowadays, consumers are looking for products that offer maximum convenience and mobility, but also come a ta a fair price. With today’s busy lifestyle, everyone wants to grab their favourite products on the go. This is why you should avoid heavy and bulky packaging. Another plus is if your packaging can be resealed or can be used in a microwave oven.
Another thing that is very important when it comes to food packaging is sustainability. This is important from both a business and an ethical aspect. Make sure that your products is eco-friendly and doesn’t have a negative effect on the global environmental issues. This leaves a good impression with today’s environmentally conscious customers. Packaging that can be recycled contributes to improving the world we live in and is also a good business practice.
Remember to be creative when it comes to design. It is a huge bonus if your packaging is both functional and creative. Whether you just print something that looks aesthetically appealing or you convey the contents of the package in a fun and original way, when it comes to food, visual stimulation is always a good selling point.
And this brings us to the colour which is a very popular subject among brands. There is practically a whole branch of psychology revolving around colours and marketing. Different colours have different effect on human psychology and you should consider who you are aiming to sell the food to: is it men, women, children, and so on. But, you should also consider the type of food you are selling. For example, if you are selling a fresh salad, the packaging should leave the impression that it contains healthy food inside, so green colours should do the job.
Overall, when shopping for food packaging online, you should focus on convenience, appearance, and sustainability. Finding the right balance between those factors can have your product flying off the shelves.